Chrysler: What is "initial quality" as per the commercials?
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What is "initial quality" as per the commercials?
You keep seeing these commercials that refer to a model being "ranked
first in it's class in initial quality by JD Powers..."
What exactly is "initial quality"?
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Re: What is "initial quality" as per the commercials?
"Doc" <com> wrote in message
news:google.com...
Sound like a lot of advertising Jingo Bullshit which has no merit in the
real world. Do you honestly have the time of day for any F******
advertising?
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Re: What is "initial quality" as per the commercials?
Doc wrote:
Problems rates during the early days of ownership. I don't recall what
JD Power uses, but I think it is either 3 or 6 months. Some folks call
it "build" quality as it relates to the number of defects essential
built into the vehicle at the factory, as compared to things that fail
in service.
Matt
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Re: What is "initial quality" as per the commercials?
"Doc" <com> wrote in message
news:google.com...
Unfortunately the website is down or something, so I can't give you their
exact definition.
The initial quality survey is a survey of new car buyers trying to capture
problems related to the actual assembly of the cars. Number of initial
defects per XXX number of cars. They do other surveys on customer
satisfaction, and long term reliability.
James Linn
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Re: What is "initial quality" as per the commercials?
I think 'initial quality' refers to all these vehicles you see running
around these days - mostly imports - that use letters and numbers instead of
a real name for their model designation. Such as MPV, RAV4, etc.. Must be
a rating someone does of which one has the best quality initials.
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Re: What is "initial quality" as per the commercials?
Approximately 9/20/03 07:43, Doc uttered for posterity:
You buy a car, you *may* be contacted by JD Powers, Maritz
Marketing, etc. to participate in a survey on the things
you found wrong with the car in the first 30 days. The
dealer is very likely to offer to "help" you with answers
to this survey, so take if from that how valuable it really
is.
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Re: What is "initial quality" as per the commercials?
On Sat, 20 Sep 2003 21:58:08 GMT, "@c0mca$t.net"
<""L0n.$towell\"@c0mca$t.net"> wrote:
I don't see how they offer to help you - when I completed one, I
doubt the dealer *knew* I did, though they contacted me about a
complaint I mentioned in the survey itself, where I complained about
the sales staff. I found it sort of patronizing that no one would help
me until the sole black salesman was free, and then HE was incredibly
patronizing, treating me (a 40-year old professional buying a Honda)
like I was some hip-hop-crazed kid more concerned about the stereo
than any other feature on the car.
Emanuel
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Re: What is "initial quality" as per the commercials?
Emanuel Brown wrote:
Some sales staff can be real morons. When I went with my wife to buy her
last car, the sales person kept talking to me as if my wife wasn't there,
even when we repeatedly told her the car was for her, and she took the test
drive...
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Re: What is "initial quality" as per the commercials?
Approximately 9/21/03 03:07, Emanuel Brown uttered for posterity:
Dealers don't know that *you* will be getting a survey, however
indeed dealers have been known to simply tell all buyers that
if the buyer *does* receive a survey, the dealership is
very willing if not eager to "help" them with all that complicated
paperwork.
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Re: What is "initial quality" as per the commercials?
On Sun, 21 Sep 2003 17:27:30 GMT, "@c0mca$t.net"
<""L0n.$towell\"@c0mca$t.net"> wrote:
And people have fallen for that?
Emanuel
--
Sony VAIO 505 info - http://home.att.net/~epbrown01/sony505.html
Join the 505 Mailing List - http://groups.yahoo.com/group/sony505/
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