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Chrysler: What is "initial quality" as per the commercials?

  1. #1
    Doc
    Guest

    What is "initial quality" as per the commercials?

    You keep seeing these commercials that refer to a model being "ranked
    first in it's class in initial quality by JD Powers..."

    What exactly is "initial quality"?

  2. #2
    torque
    Guest

    Re: What is "initial quality" as per the commercials?


    "Doc" <com> wrote in message
    news:google.com... 
    Sound like a lot of advertising Jingo Bullshit which has no merit in the
    real world. Do you honestly have the time of day for any F******
    advertising?



  3. #3
    Matthew
    Guest

    Re: What is "initial quality" as per the commercials?

    Doc wrote: 

    Problems rates during the early days of ownership. I don't recall what
    JD Power uses, but I think it is either 3 or 6 months. Some folks call
    it "build" quality as it relates to the number of defects essential
    built into the vehicle at the factory, as compared to things that fail
    in service.

    Matt


  4. #4
    James
    Guest

    Re: What is "initial quality" as per the commercials?


    "Doc" <com> wrote in message
    news:google.com... 

    Unfortunately the website is down or something, so I can't give you their
    exact definition.

    The initial quality survey is a survey of new car buyers trying to capture
    problems related to the actual assembly of the cars. Number of initial
    defects per XXX number of cars. They do other surveys on customer
    satisfaction, and long term reliability.

    James Linn



  5. #5
    Loose
    Guest

    Re: What is "initial quality" as per the commercials?

    I think 'initial quality' refers to all these vehicles you see running
    around these days - mostly imports - that use letters and numbers instead of
    a real name for their model designation. Such as MPV, RAV4, etc.. Must be
    a rating someone does of which one has the best quality initials.



  6. #6
    @c0mca$t.net
    Guest

    Re: What is "initial quality" as per the commercials?

    Approximately 9/20/03 07:43, Doc uttered for posterity:
     

    You buy a car, you *may* be contacted by JD Powers, Maritz
    Marketing, etc. to participate in a survey on the things
    you found wrong with the car in the first 30 days. The
    dealer is very likely to offer to "help" you with answers
    to this survey, so take if from that how valuable it really
    is.



  7. #7
    Emanuel
    Guest

    Re: What is "initial quality" as per the commercials?

    On Sat, 20 Sep 2003 21:58:08 GMT, "@c0mca$t.net"
    <""L0n.$towell\"@c0mca$t.net"> wrote: 
    I don't see how they offer to help you - when I completed one, I
    doubt the dealer *knew* I did, though they contacted me about a
    complaint I mentioned in the survey itself, where I complained about
    the sales staff. I found it sort of patronizing that no one would help
    me until the sole black salesman was free, and then HE was incredibly
    patronizing, treating me (a 40-year old professional buying a Honda)
    like I was some hip-hop-crazed kid more concerned about the stereo
    than any other feature on the car.
    Emanuel
    --
    Sony VAIO 505 info - http://home.att.net/~epbrown01/sony505.html
    Join the 505 Mailing List - http://groups.yahoo.com/group/sony505/

  8. #8
    Tony
    Guest

    Re: What is "initial quality" as per the commercials?

    Emanuel Brown wrote:
     
     

    Some sales staff can be real morons. When I went with my wife to buy her
    last car, the sales person kept talking to me as if my wife wasn't there,
    even when we repeatedly told her the car was for her, and she took the test
    drive...



  9. #9
    @c0mca$t.net
    Guest

    Re: What is "initial quality" as per the commercials?

    Approximately 9/21/03 03:07, Emanuel Brown uttered for posterity:
     

    Dealers don't know that *you* will be getting a survey, however
    indeed dealers have been known to simply tell all buyers that
    if the buyer *does* receive a survey, the dealership is
    very willing if not eager to "help" them with all that complicated
    paperwork.


  10. #10
    Emanuel
    Guest

    Re: What is "initial quality" as per the commercials?

    On Sun, 21 Sep 2003 17:27:30 GMT, "@c0mca$t.net"
    <""L0n.$towell\"@c0mca$t.net"> wrote: 

    And people have fallen for that?
    Emanuel
    --
    Sony VAIO 505 info - http://home.att.net/~epbrown01/sony505.html
    Join the 505 Mailing List - http://groups.yahoo.com/group/sony505/


 
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