Dodge: social commentary, performance art or smut?

I just came across the website for a video called "hunting for bambi". 
genres of cable networks, but also comes across as a misogynist
celebration of gun culture. Does anybody have any insight or opinions
as to what else it could be construed as?
The preview is on www.teambambi.com

How about "none of the above?"
Some people came up with something which is just outrageous enough to
garner a lot of attention, good and bad, in hopes they get rich from it.
The 'net is full of stuff like that, much of which is a way worse.
Sounds pretty lame to me. It's obviously just supposed to be funny,
but then so is "America's Funniest Home Videos," where some guy is
getting hit in the groin with something about every twelve seconds. The
dirthead crowd eats it up.
So I guess it logically follows that if someone getting hit in the
nuts with a baseball bat is hilarious, then someone getting raped or
something would probably be downright hysterical.