Chrysler: Original DeSoto and Dodge Catalog Art

Original DeSoto and Dodge Catalog Art

Below are listed 19 pieces of original Mopar advertising art from 1953-72. One
is a DeSoto, the rest are Dodges. All of these items were originally
commissioned by the big ad agency, BBD&O, for use in De Soto and Dodge showroom
catalogs and magazine advertisements. I acquired them years ago from a friend
who worked for the agency.

They are, for the most part, air brush renderings. All are mounted on heavy art
boards. The original cost to the ad agency was reportedly as high as $1500 per
rendering.

The descriptions are as accurate as I can make them. The overall dimensions of
the items are followed by the dimensions of the image area in parentheses. That
is because the "boards" are often much larger than the actual image. (Sometimes
the image is the full size of the board, and there is nothing in parentheses.)
All items are done in full color unless otherwise noted.

The prices I've noted are my estimates of the retail market value. I had around
40 of these renderings when I started. These are the ones that are left, and
they're going fast.

Not-very-good images of these renderings can be viewed at this URL:

<A
HREF="http://members.aol.com/rdfeature2/mopar-art.html">http://members.aol
..com/rdfeature2/mopar-art.html</A>

Tom Bonsall
Ride&Drive Features
410.235.7681 (f)
com

1953 DeSoto Firedome Sportsman two-door hardtop, 20.5 x 18 (17 x 6), $250
1961 Dodge Lancer (three models shown) ad lay-out, 21 x 14.25, $150
1961 Dodge Lancer two-door hardtop (used in ad lay-out), 15.5 x 9 (14.5 x 6.5),
$125
1962 Dodge 880 two-door hardtop, 16.25 x 9.5 (14.25 x 5.5), $175
1962 Dodge Dart 440 convertible, 22 x 14 (12 x 4.25), $200
1962 Dodge Dart 440 two-door hardtop, 15.25 x 9.75 (12.5 x 4.25), $150
1962 Dodge Dart four-door hardtop, 22 x 13.75 (12 x 4.25), $150
1963 Dodge convertible & Kochman Helldrivers ad lay-out w/mat, 15.5 x 19 (9.25
x 12.25), $200
1963 Dodge Dart 330 two-door sedan (2) ad lay-out, 18 x 14, $150
1963 Dodge Polara 500 two-door hardtop, 15.5 x 7.5 (13.25 x 4), $225
1963 Dodge Polara four-door hardtop, 16.5 x 8.5 (14 x 3.5), $175
1963 Dodge Polara four-door sedan (2), ad lay-out w/mat, 15.5 x 19 (9.25 x
12.25), $150
1963 Dodge Polara 500 conv., b&w ad lay-out w/mat, 21.5 x 15.5 (13 x 6), $125
1964 Dodge Polara 500 two-door hardtop, 16.25 x 11 (13 x 3.5), $200
1965 Dodge Monaco two-door hardtop, b&w w/acetate overlay, 17.75 x 10.75 (13.75
x 5.5), $75
1966 Dodge Coronet 400 convertible, 18.5 x 12.25 (14.25 x 3.75), $175
1969 Dodge Coronet 440 four-door sedan, 14.5 x 10.75, $150
1970 Dodge Monaco four-door sedan, 17.25 x 11 (17.25 x 7.25), $150
1972 Dodge Coronet four-door sedan, 17.25 x 11.75 (14.75 x 5), $100