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BMW: Mini Cooper fails to find niche; Beetle/Cruiser win sales race
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- 08-24 06:19 PM #1RGuest
Re: Mini Cooper fails to find niche; Beetle/Cruiser win sales race
"Joseph Oberlander" <net> wrote in message
news:net...
But isn't the Mini Cooper a wolf in econo-car clothes? At least the one my
friend has is loaded - turbocharger, GPS-map system, you name it. But in a
retro econobox. The new mini is larger than the old, but most people would
guess that it's still a squeeze-in design.
- 08-24 06:47 PM #293Guest
Re: Mini Cooper fails to find niche; Beetle/Cruiser win sales race
- 08-24 07:00 PM #3JosephGuest
Re: Mini Cooper fails to find niche; Beetle/Cruiser win sales race
Comments4u wrote:
It's the price, plain and simple. Why get a Cooper
when you can get any one of a dozen mini-hatches for $10-$14K?
Take a look at the new Echo hatchback. Small, economical,
and just as peppy around town. Huge amounts less money.
- 08-24 07:07 PM #4Dr.Guest
Re: Mini Cooper fails to find niche; Beetle/Cruiser win sales race
On Sun, 24 Aug 2003 18:34:20 GMT, Comments4u
<com> wrote:
RE: the mini. Here in the US, we're used to buying English cars that
are unreliable, inefficient, archaic rustbuckets. Since the krauts
have saved Cooper from extinction, (similar to the way Ford saved
Jaguar) they've removed all the fun of owning an English automobile.
After all, who wants to give up the fun of being stuck on the
interstate whenever it rains, or watching the wheelwell rust
accumulate every week. Someone should relay this to the boys at Munich
if they want to boost sales.
- 08-24 07:36 PM #5DanielGuest
Re: Mini Cooper fails to find niche; Beetle/Cruiser win sales race
On Sun, 24 Aug 2003, Joseph Oberlander wrote:
....and, like every Echo, ugly as all hell.
DS
- 08-24 07:43 PM #6jren57Guest
Re: Mini Cooper fails to find niche; Beetle/Cruiser win sales race
"Dr. Hovel T. Moon" <barry.com> wrote in message
news:com...
The German Mini is a Despicable car and an insult
buy Japanese
- 08-24 07:49 PM #7TreyGuest
Re: Mini Cooper fails to find niche; Beetle/Cruiser win sales race
"Does this car make my butt look big?"
"93 Fox" <com> wrote in message
news:9L72b.8967$news.atl.earthlink.net...
- 08-24 08:09 PM #8Dr.Guest
Re: Mini Cooper fails to find niche; Beetle/Cruiser win sales race
On Sun, 24 Aug 2003 19:43:40 +0000 (UTC), "jren57" <com>
wrote:
Is it despicable because it's German, or because it's a mini?
I would think the latter.
I do. I buy the best Jap cars the U.S.A.makes.
I also enjoy my teutonic ubermachine. It just keeps on generating
power almost to infinity.
- 08-24 10:32 PM #9PaulGuest
Re: Mini Cooper fails to find niche; Beetle/Cruiser win sales race
I like the New Mini. It seems far more like the real Mini than the New
Beetle does to the real Beetle. The PT Cruiser may do a good job of
replicating a 1960's lead sled California custom. However, if it
does, that is a reason to avoid it.
Hip Americans all knew about the Mini during its heyday. That should
provide a good base of retro appeal. The New Mini kind of bothers me
because it is so big and heavy compared with the real one, but it
still appeals to me. I see a lot of them around the DC area -- more
than New beetles, even.
Paul
- 08-24 10:48 PM #10JarheadGuest
Re: Mini Cooper fails to find niche; Beetle/Cruiser win sales race
"Comments4u" <com> wrote in message
news:My72b.7438$news.atl.earthlink.net...
| Mini Cooper fails to find niche; Beetle/Cruiser win sale race
|
| BMW's Mini Cooper has thus far failed to find its niche.
| With Mini's piling up on dealer's lots, BMW has started
| an unfocused ad campaign, with slogans such as "You've
| never had so much fun for $16,975" and "Sip, don't guzzle".
|
| So, why could the retro New Beetle and PT Cruiser be such
| successes while the Mini has fallen on its face? After
| all, the Mini too is a good functional car.
|
| First is BMW's gross misunderstanding of the lure of the
| retro look. Its based on good memories. Americans still
| see original Beetles around. While the Cruiser isn't
| styled after a specific 30's car, Americans still see
| the durable 30's Chevrolets, Fords, and Plymouths being
| used as Sunday drivers. But who ever saw the original
| Mini in America? Almost no one.
|
| Back then, America had the world's most successful economy.
| The Big 3 had just invented the "compact" car, Valiants
| and Falcons as big as a typical Mercedes. Americans sure
| weren't interested in a micro car produced for second rate
| economies. And so the original Mini hardly sold in the
| US. There's no retro for Americans to remember with the
| Mini. How BMW could miss such a simple fact can only be
| explained by a smaller dose of the arrogance that let
| Mercedes think it could run Chrysler.
|
| Of course, the New Beetle and the Cruiser aren't successful
| in quite the way intended. It was supposed both would
| attract young buyers of both genders. Instead, both are
| preferred by middle aged and usually slightly plump women.
|
| Here, of course, is a market the Mini has no chance of
| touching. The Mini isn't right for those chunky women,
| whether its the car or the skirt.
|
'cuse me--- I just read somewhere that the "New Beetle" was not doing too
well and production would be stopped soon. So it appears it hasn't set any
sales records either.
Jarhead
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