Toyota Prius: Mending scratches on the cheap?

Well it's happened, I discovered from somewhere some nasty, fairly deep
bumper scratches on my 2005 Black Prius :-( not sure where that happened
though if I interrogated my wonderful wife I'm sure I'd get some clues :-p

Being that I'm not terribly familiar with body work I'd like to throw
open a thread, what would you guys do for decent scratch repair without
spending too much $? Sure I could go to a paint and body shop but
surely there's something better out there, it just needs to be decent
quality that isn't terribly obvious.

Gregory Harris
com

Gregory Harris wrote: 

You could always order a bottle of touch-up paint yourself from your
favorite Toyota parts source. I think it's approaching US$10 now, with
the new applicator... You'll need your car's paint color code to order
the correct color.

It's a little out of date (I've been procrastinating updating it...),
but:
http://www.vfaq.net/docs/PaintCodes.html


It'll not be as pretty as a newly painted bumper cover from your local
body shop, but at least it'll protect the base layer a bit and not be
quite as noticable...