Ferrari: Fiat buys Maserati
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Fiat buys Maserati
www.grandprix.com
FEBRUARY 16, 2005
Fiat buys Maserati
Fiat has stripped Maserati out of the Ferrari group in an effort to
spruce up the Alfa Romeo brand, using a little of the reflected glory
which Maserati has acquired with its association with Ferrari. It is
not clear how much the Fiat Auto company is paying for Maserati but
the money will help to boost Ferrari's coffers but will mean that in
the longer term the company will not gain the benefit it wanted from
the Maserati brand. That process began in 1997 when Ferrari took over
the Maserati brand (although it did not own the brand fully until
1999). There followed an injection of capital for a complete revamp of
the factory and a new management team and was followed by new cars
which used Ferrari technology to begin building brand credibility.
Taking Maserati back into Fiat will help the company to transfer
technology and image to the downtrodden Alfa Romeo brand.
"This operation is essential for the future development of Alfa
Romeo," said Fiat chief executive Sergio Marchionne.
This is all well and good but it leaves open the question of what Fiat
will now do with its Lancia brand which has struggled in recent years
with fairly uninteresting cars. The thing that is worth noting is that
Lancia did once have a great brand, based on competition activities,
and rebuilding that would be a useful way for Fiat to turn Lancia
around. The recent design studies from Lancia, notably the Fulvia
Coupe concept and the Lancia Carcerano Granturismo suggest that the
brand might be pitched into the Mercedes-Benz market. The fastest way
to achieve this would be for Lancia to put under Ferrari control and
be revamped as Maserati has been. Lancia is also has much bigger
production than Maserati and so its results might one day help Ferrari
to make more money, the company's biggest problem in recent years.
That would help Ferrari pay for its F1 programme.
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Re: Fiat buys Maserati
So this may mean the 8c may see the light of day after all?
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Re: Fiat buys Maserati
In article <8B1Rd.16778$news.blueyonder.co.uk>,
"Tony Rickard" <co.uk> wrote:
NO, it does not. In fact, not until yesterday's news did the
announcement of the shelving of the 8C project make any sense. Now it
makes perfect sense. Apparently Fiat KNEW that they were going to group
Maserati and Alfa together in a new business unit, and that the 8C and
Maserati Sports Coupe would then be direct competitors within their own
profit center.
What it hopefully does mean is a fairly quick return to the North
American Market for Alfa Romeo now, since Maseratis are already here.
--
George Graves
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"Windows sucks. There's no doubt about it."
Bill Gates - CES-2005, Las Vegas, Nevada
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Re: Fiat buys Maserati
"George Graves" wrote:
A view expressed on http://www.italiaspeed.com/
"Alfa Romeo 8c Competizione concept to get the green light?
While discussing any impending tie-up between Alfa Romeo and Maserati,
mention must be made of the gorgeous Alfa 8c Competizione concept. This
sports car, which has received widespread public and press acclaim, is based
around the Maserati Coupe and Spyder's 4.2-litre V8 engine and rear
transaxle. As such it is a prime example of the superb synergy between the
two brands, available by combining Alfa Romeo heritage and design, with
modern day Maserati engineering, and is the perfect example, in the metal,
of how collaboration between the two companies could become a reality.
For the near future, the severing of the agreement with GM makes it ever
more likely that the 8c Competizione will, after all, receive the green
light for a limited series production."
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Re: Fiat buys Maserati
On Thu, 17 Feb 2005 14:10:12 GMT, "Tony Rickard"
<co.uk>, wrote:
No it wont. Anyway, I am past caring now Tony. After all the joy of the
news that it would be built, and the planning to buy.... Then the final
news that it had been definitely scrapped, I have spent a chunk of the
money. So Alfa wont be selling me one now any how. I am utterly fed up.
I, like the rest here in the UK, live with the abysmal lack of dealer
support, but if the owner cant even be bothered to make the cars.
I will just spend the rest on keeping old Alfas instead and have the added
joy of knowing the money will be going into indie workshops and not FIAT.
I wish I had been born more recently. Then maybe I would have grown up
loving Evo rally cars or some over such Jap crap. That way I would not have
developed a soul in the first place.
Pete
--
<com>
156 2.0 TS (2001) - Proteo Rosso (his)
147 2.0 TS (2002) - Gem Green (her's)
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Re: Fiat buys Maserati
On Thu, 17 Feb 2005 19:36:41 GMT, "Tony Rickard"
<co.uk> wrote:
The next Maserati coupe will be based on the 4-porte platform, to
compete with the LARGE M-B coupe and cab offerings, the 4200 based 8c
would then slot in as a BMW competitor?
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Re: Fiat buys Maserati
In article <dn6Rd.17038$news.blueyonder.co.uk>,
"Tony Rickard" <co.uk> wrote:
I'd like to see it happen but it would be horribly expensive (according
to an article Britain's "Car" magazine last fall) at US$150K (80K Quid).
Compare the 8C with, say, a new Ford GT (US$135K or 72K Quid).
Mid-engined, more power, better handling (ostensibly) and iconic good
looks. Which would you choose? Don't get me wrong, I love Alfas and have
owned many. But IMHO in this case, the Ford is probably the better car.
Now, if they could sell the 8C for LESS than the Maserati upon which it
is based (instead of more), then we'd have something there.
--
George Graves
------------------
"Windows sucks. There's no doubt about it."
Bill Gates - CES-2005, Las Vegas, Nevada
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Re: Fiat buys Maserati
In article <com>,
Pete<com> wrote:
I hear you there. In my humble opinion, the Japanese have built only one
car with the character (or "soul" if you prefer) which defined British
Sports cars of yore, and Italian Sports cars from any time, and that's
the gorgeous Toyota 2000 from late '60's (check out the latest "Octane"
for a nice article about it). As pretty as any coachbuilt Italian car,
and lots of fun to drive (a bit underpowered with a 2-liter 150 HP
straight-six though), it just looks RIGHT.
--
George Graves
------------------
"Windows sucks. There's no doubt about it."
Bill Gates - CES-2005, Las Vegas, Nevada
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Re: Fiat buys Maserati
"George Graves" <net> wrote in message
Funny how, having such soul it still has a
Japanese look to it. It's like looking at an
old Honda GP bike. It's Japanese but it
has that certain something about it.
As you said, it just looks RIGHT.
-Matt- "..."
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Re: Fiat buys Maserati
On Fri, 18 Feb 2005 00:56:23 GMT, George Graves
<net> wrote:
In the US the Coupe is $100-105k, and the "GT" well over $150k.
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