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Ferrari: Fiat buys Maserati

  1. #1
    Harold
    Guest

    Fiat buys Maserati

    www.grandprix.com
    FEBRUARY 16, 2005
    Fiat buys Maserati

    Fiat has stripped Maserati out of the Ferrari group in an effort to
    spruce up the Alfa Romeo brand, using a little of the reflected glory
    which Maserati has acquired with its association with Ferrari. It is
    not clear how much the Fiat Auto company is paying for Maserati but
    the money will help to boost Ferrari's coffers but will mean that in
    the longer term the company will not gain the benefit it wanted from
    the Maserati brand. That process began in 1997 when Ferrari took over
    the Maserati brand (although it did not own the brand fully until
    1999). There followed an injection of capital for a complete revamp of
    the factory and a new management team and was followed by new cars
    which used Ferrari technology to begin building brand credibility.
    Taking Maserati back into Fiat will help the company to transfer
    technology and image to the downtrodden Alfa Romeo brand.

    "This operation is essential for the future development of Alfa
    Romeo," said Fiat chief executive Sergio Marchionne.

    This is all well and good but it leaves open the question of what Fiat
    will now do with its Lancia brand which has struggled in recent years
    with fairly uninteresting cars. The thing that is worth noting is that
    Lancia did once have a great brand, based on competition activities,
    and rebuilding that would be a useful way for Fiat to turn Lancia
    around. The recent design studies from Lancia, notably the Fulvia
    Coupe concept and the Lancia Carcerano Granturismo suggest that the
    brand might be pitched into the Mercedes-Benz market. The fastest way
    to achieve this would be for Lancia to put under Ferrari control and
    be revamped as Maserati has been. Lancia is also has much bigger
    production than Maserati and so its results might one day help Ferrari
    to make more money, the company's biggest problem in recent years.

    That would help Ferrari pay for its F1 programme.

  2. #2
    Tony
    Guest

    Re: Fiat buys Maserati

    So this may mean the 8c may see the light of day after all?



  3. #3
    George
    Guest

    Re: Fiat buys Maserati

    In article <8B1Rd.16778$news.blueyonder.co.uk>,
    "Tony Rickard" <co.uk> wrote:
     

    NO, it does not. In fact, not until yesterday's news did the
    announcement of the shelving of the 8C project make any sense. Now it
    makes perfect sense. Apparently Fiat KNEW that they were going to group
    Maserati and Alfa together in a new business unit, and that the 8C and
    Maserati Sports Coupe would then be direct competitors within their own
    profit center.

    What it hopefully does mean is a fairly quick return to the North
    American Market for Alfa Romeo now, since Maseratis are already here.

    --
    George Graves
    ------------------
    "Windows sucks. There's no doubt about it."
    Bill Gates - CES-2005, Las Vegas, Nevada

  4. #4
    Tony
    Guest

    Re: Fiat buys Maserati

    "George Graves" wrote:
     

    A view expressed on http://www.italiaspeed.com/

    "Alfa Romeo 8c Competizione concept to get the green light?

    While discussing any impending tie-up between Alfa Romeo and Maserati,
    mention must be made of the gorgeous Alfa 8c Competizione concept. This
    sports car, which has received widespread public and press acclaim, is based
    around the Maserati Coupe and Spyder's 4.2-litre V8 engine and rear
    transaxle. As such it is a prime example of the superb synergy between the
    two brands, available by combining Alfa Romeo heritage and design, with
    modern day Maserati engineering, and is the perfect example, in the metal,
    of how collaboration between the two companies could become a reality.

    For the near future, the severing of the agreement with GM makes it ever
    more likely that the 8c Competizione will, after all, receive the green
    light for a limited series production."



  5. #5
    Pete
    Guest

    Re: Fiat buys Maserati

    On Thu, 17 Feb 2005 14:10:12 GMT, "Tony Rickard"
    <co.uk>, wrote:
     
    No it wont. Anyway, I am past caring now Tony. After all the joy of the
    news that it would be built, and the planning to buy.... Then the final
    news that it had been definitely scrapped, I have spent a chunk of the
    money. So Alfa wont be selling me one now any how. I am utterly fed up.
    I, like the rest here in the UK, live with the abysmal lack of dealer
    support, but if the owner cant even be bothered to make the cars.
    I will just spend the rest on keeping old Alfas instead and have the added
    joy of knowing the money will be going into indie workshops and not FIAT.

    I wish I had been born more recently. Then maybe I would have grown up
    loving Evo rally cars or some over such Jap crap. That way I would not have
    developed a soul in the first place.

    Pete
    --
    <com>
    156 2.0 TS (2001) - Proteo Rosso (his)
    147 2.0 TS (2002) - Gem Green (her's)

  6. #6
    Harold
    Guest

    Re: Fiat buys Maserati

    On Thu, 17 Feb 2005 19:36:41 GMT, "Tony Rickard"
    <co.uk> wrote: 

    The next Maserati coupe will be based on the 4-porte platform, to
    compete with the LARGE M-B coupe and cab offerings, the 4200 based 8c
    would then slot in as a BMW competitor?



  7. #7
    George
    Guest

    Re: Fiat buys Maserati

    In article <dn6Rd.17038$news.blueyonder.co.uk>,
    "Tony Rickard" <co.uk> wrote:
     

    I'd like to see it happen but it would be horribly expensive (according
    to an article Britain's "Car" magazine last fall) at US$150K (80K Quid).
    Compare the 8C with, say, a new Ford GT (US$135K or 72K Quid).
    Mid-engined, more power, better handling (ostensibly) and iconic good
    looks. Which would you choose? Don't get me wrong, I love Alfas and have
    owned many. But IMHO in this case, the Ford is probably the better car.
    Now, if they could sell the 8C for LESS than the Maserati upon which it
    is based (instead of more), then we'd have something there.

    --
    George Graves
    ------------------
    "Windows sucks. There's no doubt about it."
    Bill Gates - CES-2005, Las Vegas, Nevada

  8. #8
    George
    Guest

    Re: Fiat buys Maserati

    In article <com>,
    Pete<com> wrote:
     

    I hear you there. In my humble opinion, the Japanese have built only one
    car with the character (or "soul" if you prefer) which defined British
    Sports cars of yore, and Italian Sports cars from any time, and that's
    the gorgeous Toyota 2000 from late '60's (check out the latest "Octane"
    for a nice article about it). As pretty as any coachbuilt Italian car,
    and lots of fun to drive (a bit underpowered with a 2-liter 150 HP
    straight-six though), it just looks RIGHT.

    --
    George Graves
    ------------------
    "Windows sucks. There's no doubt about it."
    Bill Gates - CES-2005, Las Vegas, Nevada

  9. #9
    matt
    Guest

    Re: Fiat buys Maserati


    "George Graves" <net> wrote in message
     


    Funny how, having such soul it still has a
    Japanese look to it. It's like looking at an
    old Honda GP bike. It's Japanese but it
    has that certain something about it.

    As you said, it just looks RIGHT.



    -Matt- "..."



  10. #10
    Harold
    Guest

    Re: Fiat buys Maserati

    On Fri, 18 Feb 2005 00:56:23 GMT, George Graves
    <net> wrote: 

    In the US the Coupe is $100-105k, and the "GT" well over $150k.



 

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