Cadillac: Cadillac CHANGES Ad Agency YET AGAIN

From L

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Cadillac has announced yet another major change for the brand’
advertising efforts, switching after only five months from Bertl
Bogle Hegarty to Fallon Worldwide, out of Minneapolis, Minnesota

The move comes with consequences not only for Bertle Bogle Hegarty
but also for Chrysler. Until now, Fallon had represented GM’
cross-town rival, Chrysler, according to AdWeek. Fallon opted to g
with Cadillac over Chrysler, likely due to the expected increase i
spending of approximately $100 million per year, based on last year’
advertising budgets

Although representatives from Chrysler and Fallon failed to directl
answer questions regarding the split, the CEO of BBH announced th
split in a statement this morning, “We were extremely surprised t
learn via the press yesterday that Cadillac has decided to move it
advertising business elsewhere. That aside, we’re pleased to hav
been a part of helping turn Cadillac sales around over the las
several months,” said Greg Andersen

One possible reason for the split with BBH is the addition o
marketing chief Joel Ewanick to GM’s ranks, after leaving Hyundai.
source familiar with Ewanick’s thoughts on the subject said, “To on
had any more patience; BBH was just too slow to change.

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