Twice as fast. Half the price.
Fri, 12/09/08 – 8:50 | No Comment

I know I should have written about it much earlier but as I said in my last post that I was busy with other assignments at JustSkins and RealGeek so I couldn’t devote time to …

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advertising

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Hovis Latest Bread Ad Takes You Back Down Memory Lane
Mon, 15/09/08 – 6:55 | No Comment

OK, Action. I have to finish this post in five minutes flat. That’s the target I have kept for myself because I am supposed to write on other blogs as well.

The today’s cool ad I am going to talk about is that of a bread. Yes, Bread. I personally have never seen a bread commercial before on Indian TV but that’s because our mothers think that chapatis have more nutrients and energy than a bread. That also happens to be one reason why we don’t have many good bread brands over here either. There’s one called Britannia and one more called Bonn but none of them pursue advertising on television.

Hovis a very big bread brand in UK. It’s in business since last century and their tagline is “As good today as it’s always been.” They have just launched a new tv advert to resurrect their position in the UK markets. Their TV commercial takes you back in the history of UK and chronicles the highlights of each decade from 1900 to 2000. The ad has been created by MCBD, London and they have done a brilliant job in reliving those images from the past. It briefly depicts events like the Titanic’s maiden voyage, World War 2, Olympics, 60s fashion and many other things which I might have missed because of my ‘un’english upbringing.

Take a look at the ad:

I Am Back. This Axe Shower Gel Commercial made me to return
Tue, 9/09/08 – 20:04 | 2 Comments
I Am Back. This Axe Shower Gel Commercial made me to return

I am sorry for not updating this blog since last few weeks (actually around two months) but I was busy with some other assignments. I have now decided to start taking care of my baby …

If only India could make few changes
Wed, 9/07/08 – 14:12 | No Comment
If only India could make few changes

I was coming to Gurgaon in a bus today and it was an ordeal of some sort. It took me 3 hours to complete the journey which should have taken half the time. The traffic …

How advertising can improve the public transport in India
Tue, 8/07/08 – 10:19 | 2 Comments
How advertising can improve the public transport in India

“Doing business without advertising is like winking at a girl in dark. You know what you are doing but nobody else does”.
I am rather very naive when it comes to advertising but I strongly feel …

Orange launches it’s first video of “I am” campaign
Sat, 5/07/08 – 7:32 | No Comment
Orange launches it’s first video of “I am” campaign

I wrote about the Orange’s intention to storm the market with its new advertising campaign called “I am” which will feature some celebrities and ordinary people few days back. The company has released its first …

Controversial Japanese ad pulled off amid racist accusations
Thu, 3/07/08 – 7:26 | No Comment
Controversial Japanese ad pulled off amid racist accusations

The latest television commercial of Japanese telecom network provider E Mobile has been pulled off because it is believed to make racist remarks against US president nominee Barrack Obama.The commercial shows a monkey mimicking Barrack …